On e-commerce platforms, buyers cannot receive rewards as cash points or discounts since the most major obstacle, identity verification, obstructs the user experience. This results in low conversion rates and, as a result, a drop in the number of visits to loyalty platforms.
This article will describe the largest challenge for loyalty platforms and how SSO integration for consumer loyalty platforms solves the problem.
Why is LoginRadius' Single Sign-On (SSO) for Loyalty Platforms so important?
SSO (Single Sign-on) is a unique authentication method that allows users to log in to various apps using a single set of credentials, such as a username and password.
LoginRadius SSO was designed to make the verification process easier and to provide a consistent experience across numerous apps, portals, and servers.
Simply put, LoginRadius SSO eliminates the need for users to enter their login credentials for each application individually. Users can also sign in once and the interface will transfer the necessary credentials to the allocated systems via proxies and agents.
Why LoginRadius is the Right Choice in 2021 and Beyond
- Web SSO: When SSO is required between two or more web apps, LoginRadius provides browser-based session management. It maintains the user's session between applications via localStorage, cookies, and other similar storage techniques. A centralized domain managed by LoginRadius IDX is utilized to carry out the authentication.
- Mobile SSO: After logging into one app, a user can log in to other apps without having to remember several passwords. The LoginRadius access token is stored in a shared session. It allows you to recognize an active session and use the information to configure the user account in subsequent applications.
- Federated SSO is used to accomplish this. For interaction with diverse third-party web applications, LoginRadius Identity Platform supports all main industry single sign-on protocols such as SAML, JWT, OAuth, and OpenID SSO protocols.
- Custom IDPs: Think of it as a form of social login. Custom IDPs are used to configure a Social Login provider that isn't included in LoginRadius' default list of providers. To authenticate your application users, you can use an external database.
Final Thoughts:
Loyalty platforms must understand the critical function of a CIAM solution in delivering a flawless user experience via SSO and enhancing security via MFA.
For loyalty businesses, one sign-on enhances the customer experience and increases productivity by a significant margin. By using LoginRadius SSO as a unified solution, you can boost business agility, security, convenience, and a streamlined experience for both your company and your customers.
Comments
Post a Comment