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Showing posts from May, 2021

Ensuring Peace of Mind: Secure Transition to Multi-Tenant Cloud

Introduction In the fast-paced realm of technology, cloud computing stands as a beacon of innovation, offering enterprises unprecedented opportunities to streamline operations and drive growth. By leveraging on-demand services over the Internet, businesses can access a wealth of resources spanning infrastructure, software, and platforms with unmatched flexibility and scalability. However, amidst the myriad of benefits that cloud computing affords, there are a persistent threat and security vulnerabilities.  As cyber-attacks become increasingly sophisticated and prevalent, safeguarding sensitive data and applications in the cloud has become a paramount concern for organizations worldwide. In this context, understanding the nuances of multi-tenancy, which is a practice wherein cloud resources are shared among multiple organizations, becomes essential. While multi-tenancy enables cloud providers to optimize resource utilization and drive cost efficiencies, it also introduces unique securi

Cybersecurity Tips for Ecommerce Websites

 If you run a large eCommerce store or a small niche store, you will still be vulnerable to security threats. Taking care of your website's protection should be a top priority if you're a website owner. The majority of security risks have a financial motivation. Credit card fraud, phishing scams, malware, and spam are all possibilities for the victim. Another thing that can compromise the website's security is system stability. For example, if your Internet service provider goes down or your online payment system has bugs, it may compromise your website's protection. Let's take a look at some tips for securing your website and making it less vulnerable to external threats. Select the Most Appropriate Platform for Your Company : Choosing the right platform is an important part of running a successful company. When selecting a platform, bear in mind that switching platforms are not always easy. As a result, making the correct decision is critical. Here are some prelim

How Artificial Intelligence is Transforming Digital Marketing

Artificial intelligence (AI) is one of the most interesting business innovations. Many companies are turning to artificial intelligence (AI) to help them make crucial business decisions, and it can do a lot of things. However, since the technology is fresh, it has a lot of unanswered questions. One of the most frequently asked questions is about AI's position in digital marketing and whether it is changing the industry's landscape. Artificial intelligence has the ability to completely disrupt and improve the digital marketing industry. Digital marketing is already a huge industry, and the advancement of AI can only make it bigger. A Better Consumer and User Experience You can gain continuous access to new or updated insights using AI, which can help you develop your marketing campaigns and how you reach people. You can understand how people want to be sold to, what works best, and use analytics to help fine-tune the marketing. Marketers may use AI to obtain a better understand

The Digitization of Agile Marketing Principles

Agile marketing is a form of marketing that utilizes tangible data and analytics to identify opportunities for sales growth or to look for solutions in real-time. A team of developers and marketing staff will concentrate on high-value ventures, which is a distinguishing feature of this type of marketing. An optimal Agile Marketing Process will include the following elements: Collaboration between members of the team and the general public Changing with the times in the industry Techniques focused on data and testing Experiments in specific niches Rather than catering to a demographic, individual needs are prioritized. Connection Between Agile Marketing and Inbound Marketing Inbound marketing is the use of valuable content or a customer's personal interactions to draw them to a product. The following are some of the reasons why inbound marketing requires agile: Traditional marketing is incapable of adapting to societal changes, whether cultural or financial. As a result, the initiat

How to Use Twitter for B2B Marketing in 2021

With 82% of companies using Twitter for B2B marketing , Twitter accounts are becoming very common. Twitter was founded in 2006 and, unlike its competitors, TikTok and Facebook have not undergone any significant changes. However, it is an important component of B2B social media marketing strategies . However, there is one word of warning. In the last few months, Twitter's interface has undergone drastic improvements. Let's say you want to improve your social media marketing efficiency, reach new viewers, or keep the ones you already have. In that case, you must be aware of the evolving nature of social media marketing. Top 3 Ways Twitter Can Rock B2B Marketing Twitter for lead generation: B2B marketers can learn a lot about their consumers by using interactive content. This knowledge aids in the development of a strong and long-lasting relationship. Twitter recently acquired "Revue," a newsletter tool developed specifically for content curation. The best thing is that

Multi Tenant Cloud Based Platform

The new approach for a customer identity and access management is a multi-tenant cloud-based platform. To support multiple clients, a multi-tenant deployment uses one instance of the LoginRadius Identity Platform on a cloud server. The application is shared, and each client has their own database for storing customer information. Unlike traditional on-premises server deployments, LoginRadius handles all of the maintenance, updates, infrastructure management, data management, protection, enforcement, and privacy for you. Our approach also includes technical support that is available 24 hours a day, seven days a week. Benefits of Multi-tenant Cloud-Based Platform A Platform That Is Fully Managed: There are limitations to building an identity solution in-house or even operating a third-party service on your own servers. Hardware, software, protection, and privacy all need time-consuming maintenance. And your engineers will be constantly learning about new CIAM technologies and best pract

How to Build a Successful Video Marketing Strategy 2021

The most experienced video content creators follow a structure to ensure that everything runs smoothly and that they don't miss deadlines or forget what they need to do next. Video has exceeded blogs, eBooks, and infographics is the most used medium of media for content strategy. YouTube reports for almost a third of the Internet's population, with over 2 billion subscribers. YouTube receives one billion hours of regular viewing. Let's also glance at some of the most effective video marketing strategies for increasing engagement and sales. How to Build a Successful Video Marketing Strategy? Your video marketing strategy should focus on producing high-quality content that adapts to various platforms and channels while also encouraging viewers to connect and convert. Begin with your objectives: The reason you're making it, why you're telling your narrative, and what you plan to achieve by the end of it. You should make a video for each stage of the marketing funnel, i

Instagram vs Facebook – Which One is Better for Business?

In this digital era, having a social media presence is a must for digital businesses, particularly when the global average daily social media use is 145 minutes. Let's focus on the two social media giants— Facebook and Instagram —because most advertisers aren't sure which one to use. Both of these platforms are strong and influential, providing limitless opportunities to connect with potential clients and establish a brand identity. If you're a startup, an entrepreneur who has recently entered the market, or a large corporation, you must quickly make a decision and learn facts about both Instagram and Facebook marketing. So, let's take a quick look at both of these platforms and see what the differences and benefits are so you can decide where to put your focus. Instagram vs. Facebook: Audience Demographics It has been observed that the younger generation, especially teenagers, are tending toward new platforms that not only provide them with novel ways to interact with