Introduction
As businesses strive to deliver exceptional user experiences, streamlining the registration and login processes has become paramount. Traditional password-based authentication methods often introduce friction and security vulnerabilities. To overcome these challenges, businesses are turning to Passwordless Authentication. By adopting this approach, businesses can reduce friction during user onboarding, increase consumer engagement, and enhance account security. Among the various passwordless authentication options available, Log-in with Magic Link or OTP has emerged as a reliable and user-friendly solution.
What is Passwordless Login with Magic Link or OTP and how it works?
With the magic link or OTP in hand, the consumer is now empowered to complete the login process effortlessly. Upon receiving the magic link in their email or entering the OTP on their phone, the consumer can simply click the magic link or input the OTP, and voila! They are seamlessly logged into the application. This streamlined approach to authentication offers a remarkable user experience, minimizing the effort required from the consumer. Gone are the days of remembering complex passwords or going through a series of steps to gain access to an account. The Passwordless Login with Magic Link or OTP feature presents a simplified alternative that combines convenience and security.
How it’s beneficial for businesses
2. Consumer Familiarity
3. Enhanced Account Security
4. Improved Adaptive Security
Conclusion
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