Introduction:
A federated SSO (single sign-on) system connects one web service to another to provide users with access to various digital experiences. Identity federation, a secure method for multiple businesses or media sites to exchange information about one user’s identity, is at the heart of a federated SSO solution.
Federated SSO can be extended to mobile devices, smart TVs, and IoT (Internet of Things) devices in the context of cloud services.
Fed SSO ensures that any user of a given service can use SSO to access other services in the same federation. Using Fed SSO reduces or eliminates the need for users to reenter credentials each time they visit a website or use a service that is accessible via the same ticket.
Authentication is critical to a brand’s success in terms of both information security and user experience. Neglecting its value may cause brands to lose potential customers and loyal customers.
What Is Federated SSO and How Will It Affect Your Company?
Federated single sign-on (SSO) fosters inter-organizational trust by enabling users to be authenticated and authorized in real time.
When a user clicks on an authentication URL generated by Fed SSO, the cloud identity service generates a digitally signed token to verify the partner platform. The web browser sends this token to the partner’s SSO during a new session.
The service provider (SP) and the identity provider (IP) are both involved in federated SSO (IdP). The identity provider generates a digital token, which is validated by the service provider and initiates a new session that grants access to the program/application.
Why Do You Require Federated SSO?
Businesses that are concerned about their brand reputation in terms of providing a rich consumer experience while maintaining security should be aware of the true potential of federated SSO.
Businesses can use federated SSO to avoid the hassle of password reset and ensure that their customers can switch seamlessly between applications/platforms from different service providers without compromising their security.
Conclusion:
When all is said and done, federated SSO may be a minor development in the authentication landscape, but it is significant for both users and businesses. And if your company has yet to figure out how to use this technology effectively and efficiently, you should jump on board as soon as possible. Keep your company from falling further behind the growing number of rapidly adopting federated SSO brands.
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