OTT platforms have completely transformed the entertainment sector. Specific consumer experience challenges, on the other hand, continue to be obstacles for OTT service providers.
CIAM and OTT — Meant for Each Other
In today's times, when the internet has become the second home for most of us, no OTT-business can make precise predictions about the increase in the number of daily signups or subscriptions.
As a result, organizations must recognize the need for a CIAM solution that can handle a spike in the number of logins or sign-ups without compromising the user experience.
With a CIAM solution like LoginRadius, you can be confident that you're providing the best user experience to your current and potential subscribers because our cloud infrastructure automatically scales to accommodate rapidly changing loads of data storage, account creation, consumer authentication, new application deployment, and more.
Security is no longer a luxury; it is an absolute necessity!
Offering a great user experience through a highly scalable infrastructure is critical, but it should not come at the expense of poor login and security.
Because cybercriminals are already targeting consumer identities by exploiting weak levels of security, OTT platforms must balance user experience with effective security.
As we all know, every OTT platform is dealing with peak loads as the number of viewers and subscribers continues to grow at a rapid rate; ensuring that security layers are in place should be a top priority.
As a result, OTT vendors should immediately consider adding smart security methods with a dependable CIAM solution to avoid millions of dollars in losses and brand damage in worldwide markets.
Final Thoughts
In the last several years, OTT platforms have seen a major increase in the number of users and subscribers, making it difficult for vendors to secure massive amounts of user data.
Furthermore, the ever-increasing demands of subscribers can only be met by an auto-scalable infrastructure that ensures security and efficiently manages peak loads.
The LoginRadius CIAM provides OTT platforms with robust security and a great user experience with real-time auto-scalable infrastructure that scales based on user demand.
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