Introduction In the fast-paced realm of technology, cloud computing stands as a beacon of innovation, offering enterprises unprecedented opportunities to streamline operations and drive growth. By leveraging on-demand services over the Internet, businesses can access a wealth of resources spanning infrastructure, software, and platforms with unmatched flexibility and scalability. However, amidst the myriad of benefits that cloud computing affords, there are a persistent threat and security vulnerabilities. As cyber-attacks become increasingly sophisticated and prevalent, safeguarding sensitive data and applications in the cloud has become a paramount concern for organizations worldwide. In this context, understanding the nuances of multi-tenancy, which is a practice wherein cloud resources are shared among multiple organizations, becomes essential. While multi-tenancy enables cloud providers to optimize resource utilization and drive cost efficiencies, it also introduces unique se...
Every digital consumer has been attracted by the concept of bringing one's own identity with them. Allowing your customers to log in using their existing credentials makes it simple for them to create an account with you, enhancing your overall conversion rate.
Today's consumers want a more smart experience. They don't want to have to create a new ID every time they use a service. Instead, they're willing to use their existing digital identity in a secure and convenient manner, with the ability to reuse it across multiple domains.
As a result of this desire, businesses have devised a concept known as Bring Your Own Identity (BYOI).
Instead of requiring customers to fill out long registration forms, you can allow them to use their existing digital identity. Any of their social media accounts, such as Facebook, Twitter, Google, or LinkedIn, could be used.
More importantly, with features like simplified registration (which is both quick and secure), the BYOI trend can help businesses that are losing customers.
The Big Picture
BYOI is a critical aspect of securing user identities in 2021, with the pandemic requiring enterprises to rethink their digital transformation. Bring Your Own Identity (BYOI) will unlock the value of digital identities in the future, disrupting established access methods.
Many of your customers already have a digital identity, and BYOI allows them to use that account instead of creating a new one. Allowing customers to log in with their existing credentials makes it easy for them to create an account with you, raising your overall conversion rate.
Identity Brokering
Identity Brokering is a method of authentication in which organizations/businesses do not require customers to supply their credentials. An identity broker service, on the other hand, operates as a link between the Identity and Service Providers, allowing them to authenticate each other.
By adopting the industry-standard protocol OAUTH2, the identity broker service makes BYOI easier. OAuth 2 (Open Authentication) is a framework that authorizes and allows programs to have limited access to a user's accounts on HTTP services like Facebook, GitHub, and DigitalOcean.
The LoginRadius Advantage
If you're a CSO or CIO searching for a platform that can function as a bridge between several identity service providers, the LoginRadius CIAM platform is the ideal option.
With the LoginRadius platform, the possibilities are endless in terms of how you can build up your login processes to best fulfill your customers' demands while also meeting your business objectives. LoginRadius can integrate with any provider, allowing you to provide ease and choice to your customers while maintaining an efficient back-end architecture that ensures an automated and seamless experience.
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