Introduction In the fast-paced realm of technology, cloud computing stands as a beacon of innovation, offering enterprises unprecedented opportunities to streamline operations and drive growth. By leveraging on-demand services over the Internet, businesses can access a wealth of resources spanning infrastructure, software, and platforms with unmatched flexibility and scalability. However, amidst the myriad of benefits that cloud computing affords, there are a persistent threat and security vulnerabilities. As cyber-attacks become increasingly sophisticated and prevalent, safeguarding sensitive data and applications in the cloud has become a paramount concern for organizations worldwide. In this context, understanding the nuances of multi-tenancy, which is a practice wherein cloud resources are shared among multiple organizations, becomes essential. While multi-tenancy enables cloud providers to optimize resource utilization and drive cost efficiencies, it also introduces unique se...
Numerous eCommerce enterprises have flourished around the world in an era when everyone is trapped inside their houses due to the global pandemic, businesses have come to a halt, and vaccination has become the sole ray of hope.
Businesses accepted digital transformation as the lockdown and social distancing became the new normal.
Whether it's online grocery buying or telemedicine, the world has seen a paradigm change and has accepted digital platforms for practically every daily task that previously required people to leave their homes.
So, why did certain new companies in the eCommerce market have quick success while others were left with abandoned carts?
Few people understand that consumer identity and access management (CIAM) solutions are critical to the success of eCommerce businesses.
A CIAM solution has always been the key to winning trust when it comes to moving carts to final checkouts, from collecting insightful information from consumers to giving behavioral analysis.
Authentication in Combination with a perfect balance of Security and User Experience (UX)
Securing consumer identities and sensitive information isn't a feature in a world where data and identity thefts cost millions of dollars. It's a must. Adding more robust authentication levels to log in and sign-up procedures, such as multi-factor authentication (MFA) and risk-based authentication (RBA), can help secure consumer data and avoid a breach. Furthermore, combining security with a better user experience helps to establish consumer trust, paving the way for an easier onboarding process.
Getting Customer Data with Customer Consent
The concept of progressive profiling is currently gaining a lot of traction. So, what exactly is it, and why does it matter to retailers?
Throughout the purchasing journey, progressive profiling collects information about your customers using dynamic web forms.
This is how it works. For example, you could need some details from your customers to customize their end-user experience, or you might need their permission to utilize some of your services, but you don't want to lose them by asking them to fill out a lengthy registration form.
Progressive profiling will come in handy in this situation. For example, when the customer has placed their first three orders, you might offer them to complete a brief survey. They are more likely to respond to questions about their preferences now rather than later in the registration process.
Final Thoughts
In a pandemic era and beyond, eCommerce is the new normal. Businesses that are quickly adapting to the new era of selling products and services must place a high priority on providing a seamless and secure user experience. A consumer identity and access management solution is undoubtedly the key to consumer success, as it allows businesses to identify visitors and create personalized experiences around key touchpoints like research, purchase, and discovery.
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