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Ensuring Peace of Mind: Secure Transition to Multi-Tenant Cloud

Introduction In the fast-paced realm of technology, cloud computing stands as a beacon of innovation, offering enterprises unprecedented opportunities to streamline operations and drive growth. By leveraging on-demand services over the Internet, businesses can access a wealth of resources spanning infrastructure, software, and platforms with unmatched flexibility and scalability. However, amidst the myriad of benefits that cloud computing affords, there are a persistent threat and security vulnerabilities.  As cyber-attacks become increasingly sophisticated and prevalent, safeguarding sensitive data and applications in the cloud has become a paramount concern for organizations worldwide. In this context, understanding the nuances of multi-tenancy, which is a practice wherein cloud resources are shared among multiple organizations, becomes essential. While multi-tenancy enables cloud providers to optimize resource utilization and drive cost efficiencies, it also introduces unique se...

What Is Customer Identity and Access Management?

Customer identity and access management (CIAM) is a digital identity management software solution for organizations that combines customer data storage with login verification. It seeks to improve the sign-up and login experience for customers while also securely managing their identities. CIAM provides the convenience of a centralized customer database that connects all other apps and services for a safe and seamless customer experience.

Customer Identity and Access Management

It streamlines every business operation that involves dealing with individual consumers, including those who haven't yet registered on your site.

Importance of Customer Identity and Access Management

Customers today expect a secure login experience as a basic minimum from a modern business. It builds consumer loyalty and motivates them to return to you again and again.

  1. For Businesses: Traditionally, customer identity and access management has been a consumer use case (B2C). However, a firm might be a client of an organization (B2B). As consumers demand more from the organizations with whom they do business, the new method of doing business encompasses a wide range of markets and use cases.

  2. For Consumers: Today, every business aspires to be a technology firm. Customer needs are shifting as a result of the expansion of channels, devices, platforms, and touchpoints. And having a secure experience with such interactions is crucial.

Benefits of Customer Identity and Access Management

  • Customer Experience that is Streamlined: An organization's simplified customer experience shows that it is up-to-date and focused on delivering the simplest login possible. Customers are more likely to check out more of your digital offerings if you provide a smooth login experience for your applications and services.

  • Each customer has a unified view: You can acquire a complete picture of each consumer by linking the data from all of your services and websites. You can reach out to your consumers more easily and provide better service if you have a better understanding of them.

  • Advanced Login Options: A business can obtain an advantage in the world of CIAM by deploying new and advanced login options that are not yet frequently used.

  • Smart Login allows users to log in quickly and securely to the internet of things (IoT) and smart gadgets, which are becoming an increasingly important aspect of today's digital ecosystem.

  • Customers can also log in using a generated link sent to their email address or a one-time password texted to their phone using One-Touch Login. Unlike Passwordless Login, however, the consumer does not need to be a current user in the system, and no credentials are required.

  • Passwordless Login makes the login process easier and more secure by eliminating the need for a password. It also assists you in presenting your business as a modern, secure corporation that employs cutting-edge technology to protect your clients.

  • Optimized Data Collection: Businesses can use CIAM to collect information in more respectful ways as customers become more knowledgeable and wary about handing up their data. Here are a few unique techniques: 

    (i) Progressive profiling allows you to gather consumer information over time, as needed. You can begin by creating a basic profile with the most basic login information (like name and email, or a social login request for just these details). Depending on which of your items your clients utilize, you can then request more information.

    (ii) In today's digital environment, when big social providers are beset by data leaks and account breaches, social login can be both a risk and a benefit. Social login can still be a wonderful way for your consumers to access your services if you take the proper precautions.
Final Thoughts: Many companies use a customer identity management system to provide their customers with a modern digital experience. Customer account information, including data, consent, and activity, can all be accessed from one dashboard with a CIAM system like LoginRadius.


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