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Ensuring Peace of Mind: Secure Transition to Multi-Tenant Cloud

Introduction In the fast-paced realm of technology, cloud computing stands as a beacon of innovation, offering enterprises unprecedented opportunities to streamline operations and drive growth. By leveraging on-demand services over the Internet, businesses can access a wealth of resources spanning infrastructure, software, and platforms with unmatched flexibility and scalability. However, amidst the myriad of benefits that cloud computing affords, there are a persistent threat and security vulnerabilities.  As cyber-attacks become increasingly sophisticated and prevalent, safeguarding sensitive data and applications in the cloud has become a paramount concern for organizations worldwide. In this context, understanding the nuances of multi-tenancy, which is a practice wherein cloud resources are shared among multiple organizations, becomes essential. While multi-tenancy enables cloud providers to optimize resource utilization and drive cost efficiencies, it also introduces unique se...
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Consumer Identity Management for the CMO, CISO, and CIO

 The role of consumer identity management in the business world is undeniable. In the past, identity was primarily used as a deciding factor to authenticate transactions. If people were successful in verifying who they were, their transactions were approved.

Today, identity is more than just about security. It drives businesses' trust, customer experience, emotional connection, and brand value. And, that's incredibly enticing to a Chief Marketing Officer (CMO).

But many of the emerging applications of identity are also posing serious concerns with Chief Information Officers (CIOs) and CISOs. Remediating those threats could mean CMOs having to compromise with customer experience—something they have been working so hard to improve. 

So, now the question arises. Can a CMO, CIO, and CISO work as a team when they crossroads? It turns out, they can (for the greater good of an enterprise).

An example is how these C-suite professionals are treating identity as a shared cornerstone that keeps consumers engaged and vulnerabilities under control.

Importance of Consumer IAM 

A modern-day consumer identity management (CIAM) platform safely collects and maintains consumer identity and profile data, along with securing access to software, devices, and other services in the network. This is a reason why CMOs, CISOs, and CIOs of large enterprises see CIAM as a business enabler.

CIAM is the solution that directly controls your experiences with consumers. Elements like registration, authentication, account management, consent and preference management, and consumer data security take the lead to the most extent.

The C-suite security, information, and marketing leaders advocate CIAM platforms that are seamless and consistent across multiple devices and touchpoints.

A few other features they look for include:

  • A single view of consumer: The CIAM platform shouldn't create data silos across repositories and departments. It should rather offer a single, holistic view of consumer identities and behaviors on its platform. For example, you should be able to create a comprehensive profile of each consumer with exclusive details like purchase histories, usage, buying trends, and more.
  • Omni-channel consumer experience: It involves a credible registration process that can be performed and completed on multiple devices and establish credentials for login and authentication, which also operates on multiple channels.
  • Added security: The evolution of 2FA/MFA (multi-factor authentication) with features like biometrics, geo-location, facial recognition, etc. has been offering improved levels of security. These features make it easier to detect anomalies and unusual activities in a more fuss-free manner.
  • Privacy and regulatory compliance: With the popularity of regulations like the GDPR and CCPA catching up, data privacy has become an indispensable part of a consumer identity management solution. So, when executives look for one, they make sure the platform offers consumers control over their data and retract any permission based on their preferences. 
Read more about the cyber risks involved and how they can be prevented using identity management solutions:
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